接受美学视阈下“清新福建”外宣景介文本的改写 ——基于中外对比的分析

接受美学视阈下的中外旅游景介文本对比分析发现，“清新福建”英文外宣景介文本存在语篇信息不足、句型单一且句式复杂、选词生僻晦涩难懂三个层面上的问题。为进一步塑造和提升“清新福建”旅游形象，外宣景介文本的改写应以游客为中心，根据景点特征采取增加文本篇幅、增设加粗标题、长短句结合、以简单句和祈使句为主、避免生僻字、采用直接朴实的词汇和使用人称代词等改写策略，以满足游客的心理需求，实现游客的期待视野，构建生态、开放、红色、创新、人文、新奇的“清新福建”新形象。

Re creating Refreshing Fujian in the Approach of Reception Aesthetics

A study of Freshening Fujian on a Chinese website against similar tourism text on a western website from the perspective of reception aesthetics reveals Refreshing Fujian has insufficient textual information,monotonous sentences with complicated structures,and rare complex expressions and words.In order to create a better and truer tourism image of the refreshing Fujian,the text writing should be tourists centered and attractions tailored to meet the potential tourists psychological needs,increasing the text length,adding bold titlesintroducing sentence variety with more simple and imperative sentences,using direct and simple words instead of rare and hard ones,applying more personal pronoun,and the like where appropriate to the scenic attractions,so that an ecological,open,innovative,humanistic,novel and Chinese freshening Fujian will be present to the tourists overseas.