| 景德镇陶瓷艺术旅游产品营销研究 |
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| 引用本文： | 蔡霞. 景德镇陶瓷艺术旅游产品营销研究[J]. 景德镇高专学报, 2007, 22(2): 96-98 |
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| 作者姓名： | 蔡霞 |
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| 作者单位： | 广东海洋大学经济管理学院,广东,湛江,524000 |
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| 摘 要： | 景德镇是我国传统的陶瓷工业城市,又是知名的历史文化名城。近年来景德镇旅游行业成长缓慢、观光产品销售下降。现阶段应采取跳跃式发展战略,打造旅游主导产业。要针对适应现代旅游的特点,准确定位,集中优势资源发展陶瓷艺术体验型旅游精品线路,并配合旅游购物和宣传,提升城市旅游竞争力。
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| 关 键 词： | 景德镇 体验旅游 产品营销 |
| 文章编号： | 1008-8458（2007）02-0096-03 |
| 修稿时间： | 2007-04-03 |
Research on Marketing for Experiencing Tour of Ceramic Culture in Jingdezhen City |
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| CAI Xia. Research on Marketing for Experiencing Tour of Ceramic Culture in Jingdezhen City[J]. Jingdezhen Comprehensive College Journal, 2007, 22(2): 96-98 |
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| Authors: | CAI Xia |
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| Affiliation: | Department of Economics and Administration, Guangdong Ocean University, Zhanjiang, Guangdong,524000 |
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| Abstract: | Jingdezhen is a traditional ceramic industry city,and it is famous as a historic cultural city.Confronted with a reduction on ceramic industry,its economy development is difficult.Nowadays,a skipping strategy should be taken to form dominant industry of tourism.Adapt to characters of modern tourism,advantageous resources must be gathered to develop experiencing tour of ceramic culture.At the same time,tourist shopping and advertisement must also be improved enormously to promote city's tourism competitiveness. |
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| Keywords: | Jingdezhen experiencing tour marketing |
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