| 体育健身娱乐市场关系营销活动的对策研究 |
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| 引用本文： | 李宏权,王哲.体育健身娱乐市场关系营销活动的对策研究[J].沈阳大学学报,2007,19(1):18-20. |
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| 作者姓名： | 李宏权 王哲 |
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| 作者单位： | 中央财经大学,体育经济与管理系,北京,100081 |
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| 摘 要： | 通过对关系营销和体育健身娱乐市场系统分析,论述关系营销在应用过程中应关注的几个基本问题。
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| 关 键 词： | 关系营销 健身娱乐市场 客户忠诚度 |
| 文章编号： | 23958349 |
| 修稿时间： | 09 1 2006 12:00AM |
Strategy of Relationship Marketing in Sports Fitness and Amusement Market |
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| LI Hongquan,WANG Zhe.Strategy of Relationship Marketing in Sports Fitness and Amusement Market[J].Journal of Shenyang University,2007,19(1):18-20. |
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| Authors: | LI Hongquan WANG Zhe |
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| Institution: | Sports Economies and Management Institute, Central University of Finance and Economies, Beijing 100081, China |
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| Abstract: | Through the general analysis to relationship marketing and the market of sports fitness and amusement,some basic problems that should be concerned in application of relationship marketing are expounded. |
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| Keywords: | relationship marketing the market of sports fitness and amusement customer loyalty |
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