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我国健身市场的现状与发展战略研究
引用本文:张先松,蒋国勤,龙艳,杨金华,李金凤,刘福君.我国健身市场的现状与发展战略研究[J].江汉大学学报(自然科学版),2009,37(1).
作者姓名:张先松  蒋国勤  龙艳  杨金华  李金凤  刘福君
作者单位:江汉大学体育学院,武汉,430056
基金项目:湖北省教育厅人文社会科学重点研究项目 
摘    要:通过对我国健身市场及其从业人员的现状分析,从而较全面地掌握我国健身会所的规模、数量、锻炼群落的分布和我国健身指导员培训的人数、社会需求及就业前景,并对我国健身市场的发展趋势做了预测和分析,提出了我国健身市场的发展战略与对策.

关 键 词:健身市场  发展战略  现状分析

Present Status and Development Strategy of Domestic Fitness Market
ZHANG Xian-song,JIANG Guo-qin,LONG Yan,YANG Jin-hua,LI Jin-feng,LIU Fu-jun.Present Status and Development Strategy of Domestic Fitness Market[J].Journal of Jianghan University:Natural Sciences,2009,37(1).
Authors:ZHANG Xian-song  JIANG Guo-qin  LONG Yan  YANG Jin-hua  LI Jin-feng  LIU Fu-jun
Abstract:Through the analysis of the present status of the domestic fitness market and its em-ployees,to comprehensively grasp the size and the amount of the domestic fitness centers,the dis-tribution of the exerciser community,the number of the fitness instructors that have been trained,and their social demand and employment outlook.The development trendency of the domestic fitness market is also predicted and analyzed comprehensively in the work.The development strategy and solution has been proposed according to the situation.
Keywords:fitness market  development strategy  analysis of present status
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