| 功能派翻译理论在广告英译中的运用 |
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| 引用本文： | 徐向晖.功能派翻译理论在广告英译中的运用[J].孝感学院学报,2004,24(2):63-66. |
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| 作者姓名： | 徐向晖 |
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| 作者单位： | 孝感学院,英语系,湖北,孝感,432000 |
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| 摘 要： | 功能派翻译理论提出了目的性原则,突破了对等理论的限制,要求翻译活动必须依据翻译目的,以文本目的为翻译过程的第一准则;同时,它还强调了忠实原则,并提出了翻译标准多元化的观点.在广告英译的实践中,以该理论为指导,可以使译文更容易为英语受众接受和认同.
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| 关 键 词： | 功能派翻译理论 目的论 忠实性原则 多元化翻译标准 语篇 |
| 文章编号： | 1671-2544(2004)02-0063-04 |
The Application of Functional Theory to C/E Advertisement Translation |
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| XU Xiang-hui.The Application of Functional Theory to C/E Advertisement Translation[J].JOURNAL OF XIAOGAN UNIVERSITY,2004,24(2):63-66. |
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| Authors: | XU Xiang-hui |
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| Abstract: | With the ever-increasing economic globalization,it is very urgent to translate some Chinese advertisements into English.However,this kind of C/E translation work is rather difficult in that such previous translation theories were hardly formulated and this kind of work is extremely flexible and trivial.In order to cope with such a difficult situation,I make a careful study of how to apply functional translation theory to the practical C/E advertisement translation work. |
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| Keywords: | functional translation theory skopostheory fidelity rule poly-criteria discourse communicative function vocative-function-oriented expressive-function-oriented informative-function-oriented |
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