消费规律与国际营销创新

在国际市场上,由于各国的经济、文化及其它社会因素有很大的差异,导致消费者的购买行为有很大差异。在知识经济环境下,消费者的购买决策更具理智性和个性化、多样化和多变化。企业在制定国际营销方案时,不仅要把各种营销组合当作策略,而且要把营销工作当作艺术。要抓住消费者的购买心理规律,不断创新,充分利用国内外的资源,提供各种消费信息,树立良好的形象,与消费者建立友好的关系,更好地满足消费者的需求。

The Law of Consumption and the Innovation of International Marketing

In the international market, the consumer's behaviors are great different because of the difference of economic, culture and the other social factors in every country. However, generally the consumption law is tending to be consistent. Under the knowledgable economy, the consumers are more wish, more individual characteristic, and diversification and varieties. So, in the international marketing, the marketing managers should regard international marketing not only as the strategies, but also as the arts. The enterprises must grasp the consumption's law of consumers, continuously innovation, providing and collecting more information, setting, good image, establishing good relationships with consumers, and do their best to meet the consumer's needs.