| 体育产品体验营销模型的构建研究 |
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| 引用本文： | 董海珍,董志辉.体育产品体验营销模型的构建研究[J].吉首大学学报(自然科学版),2009,30(1):119-121. |
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| 作者姓名： | 董海珍 董志辉 |
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| 作者单位： | (衡阳师范学校体育系，湖南 衡阳 421008) |
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| 摘 要： | 以体验经济的相关理论为指导,从体验营销的核心思想、体验营销模型和体验营销的策略等方面探讨体育产品的体验式营销模型，以求体育产品营销尽早适应体验经济时代.
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| 关 键 词： | 体验经济 体验营销 营销模型 |
Construction of Experiential Marketing Model of Sports Products |
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| DONG Hai-zhen,DONG Zhi-hui.Construction of Experiential Marketing Model of Sports Products[J].Journal of Jishou University(Natural Science Edition),2009,30(1):119-121. |
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| Authors: | DONG Hai-zhen DONG Zhi-hui |
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| Institution: | (Department of Physical Education,Hengyang Normal School,Hengyan 421008,Hunan China) |
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| Abstract: | Starting from analying the core idea,model and strategy of experiential marketing,the author explores the experiential marketing model of sports product in order that marketing of sports product can adapt to the experiential economy. |
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| Keywords: | experiential economy experiential marketing marketing model |
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