| 试析贝塔斯曼书友会 |
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| 引用本文： | 严刚强. 试析贝塔斯曼书友会[J]. 科技情报开发与经济, 2011, 21(20): 49-51 |
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| 作者姓名： | 严刚强 |
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| 作者单位： | 绍兴文理学院图书馆,浙江绍兴,312000 |
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| 摘 要： | 阐述了读者俱乐部的功能及贝塔斯曼书友会的会员定位,介绍了贝塔斯曼书友会在推荐图书与图书质量、服务质量与满意度方面的状况,探讨了贝塔斯曼书友会的会员义务、主荐书、忠诚度等,指出了贝塔斯曼书友会在发展中存在的问题,提出了提高贝塔斯曼书友会服务质量的措施。
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| 关 键 词： | 贝塔斯曼书友会 网上书店 图书营销 读者俱乐部 |
Analysis on Bertelsmann Book Club |
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| YAN Gang-qiang. Analysis on Bertelsmann Book Club[J]. Sci-Tech Information Development & Economy, 2011, 21(20): 49-51 |
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| Authors: | YAN Gang-qiang |
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| Affiliation: | YAN Gang-qiang |
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| Abstract: | This paper expounds the functions of readers club and the positioning of the members of Bertelsmann Book Club,introduces the situation of books recommendation,books quality,service quality,and satisfaction degree of Bertelsmann Book Club,probes into the members' obligations,mainly recommended books,and loyalty indexes of Bertelsmann Book Club,points out some obstacles existing in the development of Bertelsmann Book Club,and puts forward some measures for improving the service quality of Bertelsmann Book Clu... |
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| Keywords: | Bertelsmann Book Club online bookstore books marketing readers club |
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