| 浅谈体验经济中的体育旅游定位 |
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| 引用本文： | 马宏霞.浅谈体验经济中的体育旅游定位[J].中州大学学报,2008,25(5):95-97. |
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| 作者姓名： | 马宏霞 |
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| 作者单位： | 中州大学,经济贸易学院,郑州,450044 |
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| 摘 要： | 体验经济是一种新的经济形式，旅游业作为最适合体验经济的生产和消费工具将具有无限的商机。本文在介绍了体验经济内涵的基础上，详细分析了体验经济与体育旅游的双向促进作用，并对体验经济视角中的体育旅游定位提出了设想，以期对实践有所帮助。
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| 关 键 词： | 体验经济 体育旅游 定位 |
A Discussion on Sports Tourism Positioning in Experience Economy |
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| MA Hong-xia.A Discussion on Sports Tourism Positioning in Experience Economy[J].Journal of Zhongzhou University,2008,25(5):95-97. |
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| Authors: | MA Hong-xia |
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| Institution: | MA Hong-xia(College of Economics , Trade,Zhongzhou University,Zhengzhou 450044,China) |
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| Abstract: | Experience economy is a new economy form at present.As a production and consumption tool most suitable for experience economy,tourism finds many business opportunities.This paper introduces the connotation of experience economy,analyzes the two-way promotional function of experience economy and sports tourism as well as gives some suggestions concerning sports tourism positioning from the perspective of experience economy. |
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| Keywords: | experience economy sports tourism positioning |
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