| 陕西棉纺织业的SWOT分析及对策研究 |
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| 引用本文： | 吴云燕,田梅花.陕西棉纺织业的SWOT分析及对策研究[J].西安工程科技学院学报,2004,18(4):386-390. |
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| 作者姓名： | 吴云燕 田梅花 |
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| 作者单位： | 西安工程科技学院管理学院,陕西西安710048 |
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| 摘 要： | 采用SWOT分析法，通过专家打分评估，将定性分析与定量分析相结合，对陕西棉纺织业外部面临的机会与威胁，内部存在的优势与劣势四方面作了详细的分析，总结出陕西棉纺织业面临的形势和所处的地位．根据分析结果有针对性地提出了相关对策建议，如树立营销观念，注重新产品开发等。
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| 关 键 词： | 陕西省 棉纺织 SWOT分析法 |
| 文章编号： | 1671-850X(2004)04-0386-05 |
| 修稿时间： | 2004年9月9日 |
SWOT analysis and counter measure research of the cotton textile industry in Shaanxi province |
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| WU Yun-yan,TIAN Mei-hua.SWOT analysis and counter measure research of the cotton textile industry in Shaanxi province[J].Journal of Xi an University of Engineering Science and Technology,2004,18(4):386-390. |
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| Authors: | WU Yun-yan TIAN Mei-hua |
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| Abstract: | Through experts' evaluating, connected quantitative analysis,with qualitative (analysis) the SWOT analysis method is adopted.The detailed (analysis) is made from four aspects: opportunities and threats from (external), strengths and weakness from interior.(After) then, its situation and position were summarized .(According) to the analysis result, several related suggestions were proposed, such as building up (marketing) (conceptions),paying attention to new product exploitation and so on. |
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| Keywords: | Shaanxi province cotton textile SWOT analysis |
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