| 基于目的论的对外宣传资料翻译 |
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| 引用本文： | 周锰珍. 基于目的论的对外宣传资料翻译[J]. 广西民族大学学报, 2006, 0(6) |
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| 作者姓名： | 周锰珍 |
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| 作者单位： | 广西民族大学商学院 |
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| 摘 要： | 基于德国功能派翻译目的理论(Skopostheory),以中国东盟博览会上所收集到有关企业介绍、招商材料、产品说明、旅游指南等对外宣传资料为例,认为对外宣传资料翻译应该考虑译文语体、读者效应、译语文化等因素,采用信息突出性、信息召唤性和信息简洁性的翻译策略。
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| 关 键 词： | 翻译目的 对外宣传资料 翻译 信息 |
Spokos Theory-Oriented Translation of Promotion Materials |
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| ZHOU Meng-zhen. Spokos Theory-Oriented Translation of Promotion Materials[J]. Journal of Guangxi University For Nationalities, 2006, 0(6) |
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| Authors: | ZHOU Meng-zhen |
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| Abstract: | Based on the Skopos Theory of German Functionalism and taking promotional materials of enterprises, investment, products, tourism collected from China-ASEAN Expo as examples, the author argues that translation of promotional materials should take into account language style, readership and target culture, and employ a strategy of informative, vocative, and brief translation. |
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| Keywords: | intention of translation promotion material translation information |
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