| 基于秩依效用理论的集群内价格战博弈分析 |
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| 引用本文： | 丁志良,胡黎明,钟晋.基于秩依效用理论的集群内价格战博弈分析[J].新余高专学报,2011,16(3):6-8. |
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| 作者姓名： | 丁志良 胡黎明 钟晋 |
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| 作者单位： | 1. 湖南科技大学商学院,湖南湘潭,411201
2. 湖南科技大学建筑与城乡规划学院,湖南湘潭,411201 |
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| 摘 要： | 根据秩依效用理论,引入情绪函数,建立新的集群内价格战博弈模型,在此模型上分析集群内部价格战竞争中博弈行为,以及价格战导致的集群内资源的不合理利用,尤其是受企业家的情绪偏好影响.因此,在传统的价格战基础上运用了考虑局中人的情绪偏好的秩依期望效用理论,得到的集群内价格战纳什均衡,来解释集群价格战问题.
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| 关 键 词： | 秩依期望效用理论 价格战博弈 恶性竞争 |
Analysis on the price-war game in the colony Via rank-dependent expected utility theory |
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| DING Zhi-liang
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HU Li-ming
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ZHONG Jin.Analysis on the price-war game in the colony Via rank-dependent expected utility theory[J].Journal of XinYu College,2011,16(3):6-8. |
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| Authors: | DING Zhi-liang HU Li-ming ZHONG Jin |
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| Institution: | DING Zhi-liang,HU Li-ming,ZHONG Jin(Hunan Science and Technology University,Xiangtan 411201 China) |
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| Abstract: | According to the rank-dependent expected utility theory and by introducing the emotion function,the paper sets the new game model of the price-war in the colony,and analyses the game behavior about the interior price war competition in the colony based on this model as well as the unreasonable use of resource within the colony caused by price war,particularly influenced by entrepreneur's mood.So,considering the emotional preference about rank-dependent expected utility on the traditional price-war,this pape... |
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| Keywords: | rank-dependent expected utility price-war game vicious competition |
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