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| 我国田径赛事走商业化道路的制约因素及对策研究 | |
| 引用本文： | 陆国田,段意梅,杨兴美,李进文,李继军.我国田径赛事走商业化道路的制约因素及对策研究[J].大理学院学报,2011,10(4):72-75. |
| 作者姓名： | 陆国田 段意梅 杨兴美 李进文 李继军 |
| 作者单位： | 1. 大理学院,云南大理,671003 2. 四川文理学院,四川达州,635006 3. 川北医学院,四川南充,637000 |
| 基金项目： | 大理学院科研基金资助项目 |
| 摘 要： | 通过对我国近十几年所举办的商业性田径赛事进行研究,分析得出我国田径赛事在走商业化道路上存在着很多问题,借鉴世界田径强国的先进办赛经验,并结合我国实际情况制定出适合我国田径赛事商业化发展的对策和方法。 |
| 关 键 词： | 田径赛事 商业化 问题 对策 |
Constraints and Countermeasures of Commercialized Track & Field Events in China |
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| LU Guotian,DUAN Yimei,YANG Xingmei,LI Jinwen,LI Jijun.Constraints and Countermeasures of Commercialized Track & Field Events in China[J].Journal of Dali University,2011,10(4):72-75. | |
| Authors: | LU Guotian DUAN Yimei YANG Xingmei LI Jinwen LI Jijun |
| Institution: | 1.Dali University,Dali,Yunnan 671003,China;2.Sichuan University of Arts and Science,Dazhou,Sichuan 635006,China;3.North Sichuan Medical College,Nanchong,Sichuan 637000,China) |
| Abstract: | The problems rising from the commercialized track and field events held in the past decades in China are studied and analyzed.Then,drawing on the advanced hosting experiences of track and field powers,the paper puts forward some suitable countermeasures for the commercialized Chines track and field events. |
| Keywords: | track and field events commercialization problem countermeasure |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |