| 体育场馆经营之研究 |
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| 引用本文： | 任文颖.体育场馆经营之研究[J].南京体育学院学报(自然科学版),2010,9(1):137-138. |
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| 作者姓名： | 任文颖 |
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| 作者单位： | 南京体育学院,南京,210014 |
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| 摘 要： | 结合目前我国体育场馆的经营现状,提出体育场馆的经营应立足于自身条件,以体育为主,发展多种经营并存,并引进广告、冠名权等措施,增加经营效益。
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| 关 键 词： | 体育场馆 经营 广告 冠名 |
On the Stadium Business |
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| REN Wen-ying.On the Stadium Business[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2010,9(1):137-138. |
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| Authors: | REN Wen-ying |
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| Abstract: | Based on the operating status of stadium proposed stadium should be based on its own operating conditions to sport will focus on developing a diversified economy co-exist,and the introduction of advertising,naming rights and other measures to increase operating efficiency. |
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| Keywords: | sports venues business advertising title |
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