| 中日旅行社营销策略比较——以中国国际旅行社总社和日本交通公社为例 |
| |
| 引用本文： | 薛璐.中日旅行社营销策略比较——以中国国际旅行社总社和日本交通公社为例[J].平顶山学院学报,2009,24(2). |
| |
| 作者姓名： | 薛璐 |
| |
| 作者单位： | 天津商业大学,天津,300134 |
| |
| 摘 要： | 对中国国际旅行社总社和日本交通公社的营销策略进行回顾,指出中国国际旅行社总社的相对不足.建议不断创新产品,弥补自己不足之处,中资旅行社对抗外资旅行社的能力以及长足发展的空间是非常大的.
|
| 关 键 词： | 旅行社营销策略 中国国际旅行社总社 日本交通公社 |
A Comparison of the Marketing Tactics between China International Travel Services and Japan Tourism Bureau |
| |
| XUE Lu.A Comparison of the Marketing Tactics between China International Travel Services and Japan Tourism Bureau[J].Journal of Pingdingshan University,2009,24(2). |
| |
| Authors: | XUE Lu |
| |
| Institution: | Tianjin University of Commerce;Tianjin 300134;China |
| |
| Abstract: | The paper reviews the marketing tactics of China International Travel Services and Japan Tourism Bureau,and analyzes the disadvantages of China International Travel Services.The implications for management are also discussed,including a suggestion to innovate its products and narrow its gap,which avail the development. |
| |
| Keywords: | marketing tactics of travel agency China International Travel Services Japan Tourism Bureau |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
