完善文字与细节是提高晚报科普质量的关键--以2015年第三季度《新民晚报》科普闪失为例

目的研究《新民晚报》刊登的文章中存在的一些科普闪失,以求提高晚报科普质量。方法以2015年第三季度《新民晚报》为例,从文字方面、知识方面、量的单位与符号以及对于提高晚报科普品质的建议与策略等方面进行分析论述。结果指出了《新民晚报》在文字方面、知识方面、量的单位与符号等方面存在的问题,出版优质晚报是读者、城市进步的需要与要件,基于细节,着力提高晚报的科普品质现实、必要且急需。互联网和全媒体时代,提高晚报竞争力、市场占有率及其信度,晚报的科普要精制。报社、晚报人应了解本报科普的实效和读者的冀望,应当认真地出版让读者获益多、使之满意的晚报。结论晚报等都市报(晚报)是与读者"零距离"的传媒,它是滋润、提携读者的"维生素"。晚报是文化化人、文化城市的学习读本,是缔造学习型城市和低碳社会的向导。

Perfect words and details is the key to improving the quality of evening papers popular science

Objective-To improve the quality of popular science by studying the mishap of"popular science" in Xinmin Evening News published in the evening.Methods-With Xinmin Evening News of the third quarter of 2015 as an example,the proposal and strategy for improving the scientific quality of Xinmin Evening News were analyzed and discussed from the aspects of text,knowledge,the a-mount of units,symbols and others.Results-The problems existing in the text,knowledge,quantity and unit of Xinmin Evening News are pointed out.Publishing high-quality newspaper was vital and necessary for the readers'and the city's progress.In the era of internet and whole media,the popular science of evening papers shall be refined in order to improve the evening papers'competitiveness, market shares and reliability.Newspaper offices and the persons editing evening newspapers should understand the effectiveness of popular science and the hope of readers,and newspapers should be se-riously published so that they benefit and satisfy their readers.Conclusion-Xinmin Evening News and other metropolis dailies (evening news)are"zero-distance" media to readers,it is "vitamins" which can nourish as well as give guidance and help to readers.Evening news is not only the textbook of in-tellectuals and cultural city but also a guide to the creation of a learning-oriented city and low-carbon society.