广告欺诈的社会原因探析

广告欺诈盛行具有深刻的社会原因．在市场经济体制下，经济人的自利心对负面人性的刺激，行业不正之风等腐败现象的助长，地方保护主义导致的打击不力，广告管理体制不畅，社会中消费教育和消费知识的缺乏等，都是广告欺诈产生的社会原因．

Exploration into the Social Causes of Advertising Cheat

There are some profound social causes for the wide spread of advertising cheat. Under the market economy system, they may include stimulation of businessmen's selfishness toward negative personality, spread of such corrupt phenomena as dishonest conduct in business, weak attack resulting from local protectionism, inefficient management system of advertisement, and the lack of consuming education and knowledge in society.