| 试论消费者行为学在高校图书馆服务中的应用 |
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| 引用本文： | 沈晶晶.试论消费者行为学在高校图书馆服务中的应用[J].科技情报开发与经济,2010,20(5):69-70. |
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| 作者姓名： | 沈晶晶 |
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| 作者单位： | 浙江林学院图书馆,浙江临安,311300 |
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| 摘 要： | 从消费者行为学的理念出发,通过对高校图书馆的现状分析,指出应将读者视为消费者,并将消费者行为学运用到高校图书馆的服务中,从而满足读者的需求,吸引更多的读者,提高馆藏资源的利用率。
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| 关 键 词： | 消费者行为学 高校图书馆 消费者 读者 |
The Application of Consumer Behavior in the Services of University Library |
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| SHEN Jing-jing.The Application of Consumer Behavior in the Services of University Library[J].Sci-Tech Information Development & Economy,2010,20(5):69-70. |
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| Authors: | SHEN Jing-jing |
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| Institution: | SHEN Jing-jing |
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| Abstract: | Starting from the concept of consumer behavior, and through the analysis on the present situation of university library, this paper points out that university library should treat the readers as a consumers, and apply the consumer behavior in its services to meet the needs of readers, attract more readers, and improve the utilization of library collection. |
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| Keywords: | consumer behavior university library consumer reader |
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