泰国旅华市场及其发展策略研究

泰国是中国主要入境旅游客源国之一,泰国旅华客源市场表现出了发展迅速、季节性明显、游客在中国的空间流向非常集中、旅游目的单一和注重食宿服务的质量等特点,根据这些特点,提出了一系列进一步拓展泰国旅华市场的有效措施:开发创新型旅游产品、提高对泰国旅游市场宣传促销的有效性、加大双语型国际旅游人才培养力度,提高旅游服务质量等。

On the Thailand Market of Tourism to China and the Corresponding Development Strategy

Thailand is one of the most important passenger sources for China. The Thailand market of tourism to China has been characterized by rapid development,seasonal ups and downs,concentrated flow of visitors in China,single purpose of tourism,and the visitors' major concern for board and lodging services. Therefore,this paper accordingly puts forward a series of effective measures to expand Thailand market of tourism to China,such as to develop new tourism products,improve the efficiency of marketing and promot...