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聊城体育旅游资源的SWOT分析
引用本文:刘巍,邢莉,段林娜.聊城体育旅游资源的SWOT分析[J].聊城大学学报(自然科学版),2011,24(1):92-95.
作者姓名:刘巍  邢莉  段林娜
作者单位:1. 聊城大学,体育学院,山东,聊城,252059
2. 聊城大学,思政学院,山东,聊城,252059
3. 临清市京华中学,山东,临清,252653
摘    要:在综合考察聊城体育旅游资源的基础上,本文通过SWOT分析法,对聊城体育旅游资源存在的优势(Strength)、劣势(Weakness)、机遇(Opportunity)、挑战(Threat)四个方面的因素进行了系统的分析与评价,旨在为该地区体育旅游资源的开发利用和开展体育旅游业提供理论参考.

关 键 词:聊城  体育旅游资源  SWOT分析

The Analysis on the Sports Tourism Resources in Liaocheng with the Method of SWOT
LIU Wei,XING Li,DUAN Lin-na.The Analysis on the Sports Tourism Resources in Liaocheng with the Method of SWOT[J].Journal of Liaocheng University:Natural Science Edition,2011,24(1):92-95.
Authors:LIU Wei  XING Li  DUAN Lin-na
Institution:1.School of Physics in Liaocheng University,Liaocheng252059,China;2.School of Politics and Marxism in Liaocheng University,Liaocheng252059,China;3.Linqing city JingHua Middle School,Linqing252653,China)
Abstract:Based on the comprehensive research on the Sports Tourism Resources in Liaocheng,the present paper evaluates the underlying strength,weakness,opportunity and threat of it systematically with the method of SWOT in order to provide a theoretical basis for the sports tourism exploitation in the region.
Keywords:Liaocheng  the sports tourism resources  the analyses of SWOT
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