我国网络媒体研究嬗变过程及趋势探析

本文从文献分析的角度研究网络媒体研究的嬗变过程，以3963 篇期刊文献为样本，通过发文量阈值的设定将网络媒体研究的嬗变过程划分为3 个阶段，采用人工判读法、关键词共现分析及社会网络分析方法对各个阶段研究内容进行比较。结果显示：随着时间的变化网络媒体相关的论文量整体呈上升趋势并趋于稳定，阶段一：网络媒体逐渐兴起，信息传播作用提升；阶段二：网络媒体快速发展，与传统媒体形成互补效应；阶段三：传统媒体与网络媒体深度融合，网络媒体影响力显著提升。尽管各阶段研究内容存在较大差异，但信息传播、新闻媒体等相关研究一直具有较高关注度，网络舆论、舆论引导等研究领域研究热度显著提升。

The Evolution of Social Media Research and Develop Tendency

This paper aims to study the evolution of internet media research through literature analysis. Therefore, based on the prior research, this paper studies the evolution process of internet media research. We select 4063 articles within CSSCI database as research samples which has been divided into three phases by setting the threshold of publication number, and use manual interpretation, co- occurrence analysis of keyword, and social network analysis methods to compare the research content of each stage. The results show that the number of papers related to internet media increased rapidly and eventually became stable as time goes by, phase one: the internet media gradually developed and improved the channels of information diffusion; phase two: internet media rapidly developed and traditional media formed complementary effects; phase three: The deep integration of internet media and traditional media and it has significantly increased the influence of internet media. Although there are many relatively severe differences between the content of each research stage, related research such as information spread and news media etc. have always been highly concerned and network public opinion, public opinion guidance have become hot research points.