| 网络广告中反CPC点击作弊研究 |
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| 引用本文： | 常艳,汤小春.网络广告中反CPC点击作弊研究[J].科学技术与工程,2010,10(4). |
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| 作者姓名： | 常艳 汤小春 |
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| 作者单位： | 西北工业大学计算机学院,西安,710072 |
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| 摘 要： | 随着互联网日新月异的发展与网民数量的骤增,网络已经成为了一个更加适合传播广告并获得良好展示效果的平台。各种网络广告交易平台也如雨后春笋般出现,每次点击付费(CPC)的网络广告模式也逐渐被大家接受。可是随之而来的问题是点击作弊的预防与检测迫在眉捷,因为这将直接关系到这种广告模式能否长久。分析了CPC点击作弊的常见手段及特征,以及已有的反作弊手段及措施,并对通过监测IP来防止作弊的传统的防作弊手段,提出了一些改进措施,来有效的区分出多人共用IP,爬虫程序IP以及机器人作弊程序IP;提出了一些新的防作弊措施,如通过分析点击时间来防止作弊,以及通过自适应阈值控制来防止作弊等。
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| 关 键 词： | 网络广告 每点击成本（Cost Per Click CPC） 点击作弊 |
| 收稿时间： | 2009/11/7 0:00:00 |
| 修稿时间： | 2009/11/7 0:00:00 |
Anti CPC Click-cheating on Network Advertisement |
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| Chang Yan and TANG Xiao-chun.Anti CPC Click-cheating on Network Advertisement[J].Science Technology and Engineering,2010,10(4). |
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| Authors: | Chang Yan and TANG Xiao-chun |
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| Institution: | Computer Collage of Northwestern Polytechnical University/a>;Xi' an 710072/a>;P.R.China |
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| Abstract: | With the rapid development of Internet and the double-quick increment of the number of netizens,the network has become more suitable platform for dissemination and high quality exhibition of advertisement.A variety of online advertising trading platforms are springing up like mushrooms,and CPC(cost-per-click) model of online advertising is gradually being accepted.However,the problem appears with this phenomenon is that click fraud prevention and detection of pressing,because it will have a direct bearing o... |
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| Keywords: | network advertisement CPC click-cheating |
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