| 如何在销售指标评估中应用目标管理法 |
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| 引用本文： | 刘江华.如何在销售指标评估中应用目标管理法[J].科技情报开发与经济,2005,15(4):118-119. |
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| 作者姓名： | 刘江华 |
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| 作者单位： | 天津财经大学 |
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| 摘 要： | “目标管理法”是企业为实现组织目标常使用的绩效考核方法之一，有效实施“目标管理法”必须要结合不同行业的自身特点才能取得最佳的效果。从“目标管理法”的理论基础和特点入手，结合销售指标评估的具体特点，对“目标管理法”在销售当中的具体应用进行了系统的阐述分析。
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| 关 键 词： | 目标管理法 绩效考核 目标分解 激励机制 销售指标评估 |
| 文章编号： | 1005-6033(2005)04-0118-02 |
| 修稿时间： | 2004年12月27 |
How to Use"MBO(Management by Objectives)"in Marketing Target Evaluation |
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| LIU Jiang-hua.How to Use"MBO(Management by Objectives)"in Marketing Target Evaluation[J].Sci-Tech Information Development & Economy,2005,15(4):118-119. |
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| Authors: | LIU Jiang-hua |
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| Institution: | LIU Jiang-hua |
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| Abstract: | MBO(management by objectives)is one of the methods in performance e valuation often used by the cor-poration to complete the objectives of the corporation.The effective pr actice of MBO,which must combine with the fea-tures of different industries,can g et the best effect.Starting from the theoretical foundation and feature s of MBO and connecting with the concrete specia lities of the marketing target evalu ation,this paper makes systematical formulation and analysis of the concrete applicatio n of MBO in the marketing. |
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| Keywords: | MBO performance evaluation target deconstruction excitation mechanism marketing target evaluation |
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