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企业竞合行为选择与得益关系的对局模拟研究
引用本文:项保华,任新建. 企业竞合行为选择与得益关系的对局模拟研究[J]. 系统工程理论与实践, 2007, 27(7): 34-40. DOI: 10.12011/1000-6788(2007)7-34
作者姓名:项保华  任新建
作者单位:复旦大学,管理学院,上海,200433
摘    要:为了探索企业间竞合行为的不同选择,对于它们最终得益的影响,通过有实际经理人参与的重复囚徒困境对局实验,模拟企业多次重复博弈行为,发现企业竞合博弈对局后期,由于缺乏后续报复手段,导致得益显著降低;"一报还一报(TFT)"策略的对局得益明显高于其他策略;背叛行为,无论是单方背叛还是双方背叛,都会对最终得益产生消极影响;最终得益与对局稳定性、对局时间表现出了显著的负相关关系,从而证实了企业竞合行为的不同选择,对于最终得益有显著影响.

关 键 词:竞合行为  得益  TFT策略  重复囚徒困境
文章编号:1000-6788(2007)07-0034-07
修稿时间:2005-06-08

A Game Simulation Research on the Relationship of the Selection of Enterprises'''' Co-opetition Behavior, Time and the Pay-off
XIANG Bao-hua,REN Xin-jian. A Game Simulation Research on the Relationship of the Selection of Enterprises'''' Co-opetition Behavior, Time and the Pay-off[J]. Systems Engineering —Theory & Practice, 2007, 27(7): 34-40. DOI: 10.12011/1000-6788(2007)7-34
Authors:XIANG Bao-hua  REN Xin-jian
Abstract:How do the different choices of enterprises influence their payoffs? This paper simulates enterprises' iterated game behavior through game experiments,and proves that different selections enterprises' co-opetition behavior,can influence final payoff evidently.The results include: shorting effective retaliation,the payoff will reduce remarkably in game latter phase;'Tit for Tat(TFT)' shows higher score than other tactics;betray behaviors,whether unilateral or bilateral,can influence final payoff negatively;final payoff shows negative correlation with game stability and game time,and find the remarkable effects of different choices of enterprises.
Keywords:co-opetition  payoff  Tit for Tat(TFT)  iterated prisoner's dilemma
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