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| CI的内涵与外延 | |
| 引用本文： | 汪维丁.CI的内涵与外延[J].重庆工商大学学报(自然科学版),1996(2). |
| 作者姓名： | 汪维丁 |
| 作者单位： | 渝州大学包装工程系 |
| 摘 要： | 探讨了ＣＩ的内涵与外延，分析了其构成要素。以期我国企业更加了解ＣＩ，使ＣＩ给企业带来光明的前景。 |
| 关 键 词： | 识别设计 理念识别 行为识别 视觉识别 |
Intension and Extension of CI |
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| Wang Weiding.Intension and Extension of CI[J].Journal of Chongqing Technology and Business University:Natural Science Edition,1996(2). | |
| Authors: | Wang Weiding |
| Abstract: | The intension and extension of CI is discussed,and its component elements are analyst for expecting the enterprises in China to further undetstand CI and making it bring bright prospects to them. |
| Keywords: | corporate identity mind identity behavior identity visual identity |
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