| 强化科技期刊市场竞争意识的策略 |
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| 引用本文： | 王建成. 强化科技期刊市场竞争意识的策略[J]. 科技情报开发与经济, 2007, 17(18): 101-102 |
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| 作者姓名： | 王建成 |
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| 作者单位： | 辽宁省科技情报研究所《节能》杂志社,辽宁沈阳,110016 |
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| 摘 要： | 通过对《节能》杂志相关资料的分析,探索了强化科技期刊市场竞争意识的策略,以期形成与科技期刊特色相吻合的广告理念。
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| 关 键 词： | <节能>杂志 科技期刊 广告管理 |
| 文章编号： | 1005-6033（2007）18-0101-02 |
| 收稿时间： | 2007-06-11 |
| 修稿时间： | 2007-06-11 |
Discussion on the Tactics of Strengthening the Market Competition Consciousness of Sci-tech Periodical |
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| WANG Jian-cheng. Discussion on the Tactics of Strengthening the Market Competition Consciousness of Sci-tech Periodical[J]. Sci-Tech Information Development & Economy, 2007, 17(18): 101-102 |
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| Authors: | WANG Jian-cheng |
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| Affiliation: | WANG Jian-cheng |
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| Abstract: | Through analyzing on the relevant information of the journal of Energy Conservation, this paper probes into the tactics of strengthening the market competition consciousness of sci-tech periodical in order to form the advertisement concept fitting in with the sci-tech periodical characteristics. |
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| Keywords: | journal of Energy Conservation sci-tech periodical advertisement management |
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