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试论高校校报的生存与发展
引用本文:黄杰瑶. 试论高校校报的生存与发展[J]. 河池师专学报, 2010, 0(4): 122-125
作者姓名:黄杰瑶
作者单位:[1]河池学院图书馆,广西宜州546300 [2]广西大学新闻传播学院,广西南宁530004
摘    要:高校校报是党的新闻工作的一部分,是高校思想政治工作的一个重要阵地,在推进学校教学、科研和学科建设以及学校的整体发展中发挥着重要作用。文章从校报的定位和传播特征角度出发,探讨高校校报的生存策略和发展空间。

关 键 词:高校校报  传播特征  生存策略  发展空间

On the Subsistence and Development of the Newspapers of Higher Institutions
HUANG Jie-yao. On the Subsistence and Development of the Newspapers of Higher Institutions[J]. Journal of Hechi Normal College, 2010, 0(4): 122-125
Authors:HUANG Jie-yao
Affiliation:HUANG Jie-yao.(1.Liberary of Hechi University,Yizhou,Guangxi 546300;2.School of Journalism and Communication,Guangxi University,Nanning,Guangxi 530004,China)
Abstract:Being a part of the party's journalism and an important front of the ideological and political work of higher institutions,the newspaper plays an important role in promoting teaching,scientific research,academic establichment and overall development of the school.From the perspectives of orientation and communication characterisics of school newspapers,the article mainly discusses their subsistence strategies and development space.
Keywords:the newspapers of higher institutions  communication charaeteristics  subsistence strategy  development space
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