| 我国大型公益性体育赛事商业化运作研究 |
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| 引用本文： | 黄小毛,曾万洲.我国大型公益性体育赛事商业化运作研究[J].科技情报开发与经济,2007,17(21):137-138. |
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| 作者姓名： | 黄小毛 曾万洲 |
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| 作者单位： | 江西理工大学审计处,江西赣州,341000 |
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| 摘 要： | 对公益性体育赛事商业化运作这一概念进行了界定,对大型公益性体育赛事商业化运作的必要性、可行性以及投入产出进行了研究,最后提出创建公益性赛事公司的必要性。
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| 关 键 词： | 公益性体育赛事 商业化运作 公益性赛事公司 |
| 文章编号： | 1005-6033（2007）21-0137-02 |
| 收稿时间： | 2007-04-11 |
| 修稿时间： | 2007年4月11日 |
Research on the Commercialized Operation of Chinese Large Physical Games with the Public Welfare |
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| HUANG Xiao-mao,ZENG Wan-zhou.Research on the Commercialized Operation of Chinese Large Physical Games with the Public Welfare[J].Sci-Tech Information Development & Economy,2007,17(21):137-138. |
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| Authors: | HUANG Xiao-mao ZENG Wan-zhou |
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| Abstract: | This paper defines the commercialized operation of physical games with the public welfare, researches the necessity, feasibility and input-output of commercialized operation of large physical games with the public welfare, and advances the necessity of establishing the physical game company for the public welfare. |
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| Keywords: | physical games with public welfare commercialized operation physical game company for public welfare |
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