对新建本科院校市场营销专业教学改革的基本构思

由于教学指导思想、营销实践基础、教学体制等多方面的原因,在新的形势下传统的市场营销人才培养模式和教学体制已显露出许多弊端。作为新建的本科院校应积极探索市场营销专业教学改革的新思路,培养出符合社会发展需要的营销人才。作者从人才的市场定位、教学计划、教学体制、教学方式、教材建设和师资队伍建设等方面作了探讨并提出了设想。

Marketing of the new College of Professional Teaching basic idea

As a result of the teaching guiding ideology,the marketing practicefoundation,the teaching system and so on the various reason,thetraditional market marketing raise pattern and the teaching system hasrevealed many malpractices under the new situation.Should positively explore the market marketing specialized educational reform as the newly built undergraduate course colleges and universities the new mentality,raises conforms to the marketingtalented person which the society develops needs.The author's talent market orientation,teaching programs,teaching systems,teaching methods and textbooks and teachers,etc.and discussed the idea.