| 新媒体下大众期刊的发展策略 |
| |
| 引用本文： | 夏焕堂,隗静秋. 新媒体下大众期刊的发展策略[J]. 江西科技师范学院学报, 2007, 0(6): 98-101,110 |
| |
| 作者姓名： | 夏焕堂 隗静秋 |
| |
| 作者单位： | 1. 江西科技师范学院,江西,南昌,330013
2. 北京印刷学院,北京市,102600 |
| |
| 摘 要： | 新媒体发展来势凶猛,在信息的采集、发布、传播等发面发挥着传统媒体无可比拟的优越性,因而越来越受到大众的追捧。作为传统媒体的大众期刊在期刊广告和读者数量等方面受到很大的冲击和威胁,为此,在新媒体环境下,大众期刊要取得不断地发展必须做到:功能定位明晰;坚持内容为王的理念,进行内容创新;整合已有资源,进行创意活动;充分应用高新技术,融合新媒体,实现双赢。
|
| 关 键 词： | 新媒体 大众期刊 内容为王 功能定位 媒介融合 |
| 文章编号： | 1007-3358（2007）06-0098-424 |
| 收稿时间： | 2007-08-26 |
| 修稿时间： | 2007-08-26 |
The Strategy for the Development of Public Periodicals in the New Situation |
| |
| Xia Huantang,Kui Jingqiu. The Strategy for the Development of Public Periodicals in the New Situation[J]. Journal of Jiangxi Science & Technology Normal University, 2007, 0(6): 98-101,110 |
| |
| Authors: | Xia Huantang Kui Jingqiu |
| |
| Abstract: | The public periodical as a traditional media is now faced with great challenges in the quantity of readers and advertisement.The paper holds that public periodicals should have a definite orientation of its function,stick to the idea of content domination,innovate the content,integrate resources,make full use of hi-tech devices and new media technology,in order to get the continuous development. |
| |
| Keywords: | new media public periodicals content domination the orientation of its function medium integration |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
