| 电视广告创意表现初探 |
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| 引用本文： | 郭肖华.电视广告创意表现初探[J].厦门理工学院学报,2000(2). |
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| 作者姓名： | 郭肖华 |
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| 作者单位： | 鹭江职业大学!福建厦门361005 |
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| 摘 要： | 电视广告相对于其他媒体广告 ,有其自身的特殊性 ,本文旨在通过对电视媒体的客观分析 ,有效地提出电视广告创意及其表现上的应对性策略 ,总结出电视广告创意表现上的规律性 ,为电视广告的创意与制作提供借鉴与经验
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| 关 键 词： | 媒体 电视广告 创意表现 |
A Survey of Creativity in Television Advertising |
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| GUO Xiaohua.A Survey of Creativity in Television Advertising[J].Journal of Xiamen University of Technology,2000(2). |
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| Authors: | GUO Xiaohua |
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| Abstract: | In comparison with advertising by other media television advertising has it peculiarities.This paper attempts to formulate strategies and tactics for originality and creativity in television advertising.At the same time,it aims by summarizing principles in creative television advertising to provide reference for making television advertisement. |
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| Keywords: | media television advertisement creativity |
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