腾冲火山地热国家地质公园旅游开发研究

腾冲地质公园是具有突出的科学、科普教育价值、重要的生态价值和历史文化价值的旅游地。针对腾冲国家地质公园旅游开发现状，从地质公园保护地质遗迹、科学旅游主题和实现多元价值的任务和目的出发，探讨建立一套开发理念、开发目标、产品技术、驱动模式一体化的有别于其他旅游目的地的旅游开发模式；同时，在旅游市场需求多元化趋势下，与公园内其它相应级别的旅游目的地协调，在旅游规划、形象、资源、产品和营销等方面进行整合开发。

Study the Value of Volcanoes and Terrestrial Heat Tengchong National Geological Park and Way of Realizing the Park's Value

Tengchong Geo - Park is a touring attract symbolized by its unique scientific and educational value along with important ecological and cultural assessment. Based on the consideration of current touring and developing situation of ihe Tenhchong National Geo - Park and from the standpoint of protecting the geological heritage and fulfilling the goals of scientific tourism and multiple values, this paper discusses the possibility to establish a set of tourism - developing models, which, different from other touring models, incorporate developmental ideas and＇ objective, product technology, and self - support. Meanwhile, with the tendency of multiple demands of touring market, the proposed models emphasize the integration of touring design, image, resources, products, and sales.