| 我国旅游演艺发展的驱动因素分析 |
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| 引用本文： | 王伟年.我国旅游演艺发展的驱动因素分析[J].井冈山学院学报,2009,30(7):87-91. |
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| 作者姓名： | 王伟年 |
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| 作者单位： | 井冈山大学商学院,江西吉安343009 |
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| 基金项目： | 江西省社会科学规划项目 |
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| 摘 要： | 作为创意产业与旅游产业融合的一种产物，旅游演艺正成为我国异军突起的新型旅游业态。旅游演艺迅速发展的原因主要有：地域文化的源驱动、民营资本的全面介入、国有文艺院团的转企改制、地方政府的强力支持、旅游产业的转型升级。
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| 关 键 词： | 旅游演艺 驱动因素 地域文化 民营资本 |
On the Motivational Factors for China's Tourism Performing Art |
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| WANG Weinian.On the Motivational Factors for China''s Tourism Performing Art[J].Journal of Jinggangshan University,2009,30(7):87-91. |
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| Authors: | WANG Weinian |
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| Institution: | WANG Weinian (School of Business, Jinggangshan University, Ji＇an 343009 China) |
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| Abstract: | A combination of creative industry with tourism, tourism performing art has beeome a newly-flourished tourism business. The main factors that brought about the prosperity of this business are various, such as, regional cultural motivation, the involvement of private capitals, the institutional transformation of the state-owned performing artistic organizations, support from the local government and the transformation and upgrading of the tourism industry. |
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| Keywords: | tourism performing art motivational factor regional culture private capitals |
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