| 特许经营企业在中国发展的优势 |
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| 引用本文： | 张亚丽. 特许经营企业在中国发展的优势[J]. 平顶山学院学报, 2005, 20(2): 11-13 |
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| 作者姓名： | 张亚丽 |
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| 作者单位： | 平顶山学院,河南,平顶山,467002 |
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| 摘 要： | 分别从特许人、受许人角度，结合中国的国情，论述了特许经营企业在中国发展的四大优势，从而进一步证明了特许经营在中国发展有着良好前景和巨大生命力．
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| 关 键 词： | 中国发展 经营企业 优势 特许经营 生命力 |
| 文章编号： | 1673-1670(2005)02-0011-03 |
| 修稿时间： | 2004-09-29 |
The advantages of the development of franchise business in China |
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| ZHANG Ya-li. The advantages of the development of franchise business in China[J]. Journal of Pingdingshan University, 2005, 20(2): 11-13 |
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| Authors: | ZHANG Ya-li |
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| Abstract: | This article demonstrates four advantages of franchise development in China in accordance with the current situation of China in view of franchisers and franchisees.Moreover,it further proves that the development of franchise business in China has the bright perspective and great vitality. |
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| Keywords: | franchise advantages China |
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