企业商务代谢行为的时机选择模型

企业是一个多商务单元构成的动态系统,企业战略化行为依赖于其新旧商务代谢,并借此保持旺盛的生命力。企业商务代谢行为过程充满着诸多的不确定性,新商务引入行为和旧商务退出过程是相互依赖的,新商务进入时机影响着旧商务退出行为,同样,旧商务退出时机选择从新商务进入与运营绩效紧密相关。为此,运用实物期权方法,构建了企业新旧商务代谢的时机选择模型,选取影响企业转型的组织与环境等因素,提出了新旧商务代谢行为影响机制。

Modeling the Timing Choice of Firm's Business Metabolism

A firm is a dynamic system with multi-business-units,and its strategic behavior depends on the metaboly of its business models,as may sustain its vigorous vitality.During the trade-off of dynamic capabilities shifting from old business model to the new one,the entry of a new business must accompany with the exit of the old one,and there is a consistent relationship between the two.Thus it is critical for the metabolism of firm’s business models to choose the entry timing of a new business and the exit timing of the existing one.This paper proposes that the strategic timing of the trade-offs is determined by such variables as organizational and environmental elements.Using real options approach,the strategic timing of the business metabolism is identified.