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| 线性规划在广告媒体选择中的应用 | |
| 引用本文： | 郭子雪,李凯. 线性规划在广告媒体选择中的应用[J]. 河北大学学报(自然科学版), 1998, 0(1) |
| 作者姓名： | 郭子雪 李凯 |
| 作者单位： | 河北大学数学系(郭子雪)，河北大学电子与信息工程系(李凯) |
| 摘 要： | 给出了广告媒体选择问题的数学模型，讨论了该问题的最优解、目标顾客的影子价格以及目标顾客的灵敏度。 |
| 关 键 词： | 广告媒体选择 灵敏度分析 影子价格 |
The Application of Linear Programming in SelectingMedium with Advertising |
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| Guo Zixue Li Kai. The Application of Linear Programming in SelectingMedium with Advertising[J]. Journal of Hebei University (Natural Science Edition), 1998, 0(1) | |
| Authors: | Guo Zixue Li Kai |
| Affiliation: | Guo Zixue 1 Li Kai 2 |
| Abstract: | A mathematical model is introduced in selecting medium with advertising and the best answer in this problem, shadow price and Sensitivity analysis of objective customer are discussed |
| Keywords: | Selecting medium with advertising Sensitivity analysis Shadow priceSpectroscopic Study on BIIO + u State of I 2 by Laser Induced Fluorescence Spectroscopy Technique$$$$ Zhang Lianshui Liu Ningning Li Xiaowei Liu Yinxu Fu Guang |
| 本文献已被 CNKI 等数据库收录！ | |