| 我国体育商业化的形成与发展分析 |
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| 引用本文： | 黄建伟.我国体育商业化的形成与发展分析[J].长春师范学院学报,2005(11). |
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| 作者姓名： | 黄建伟 |
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| 作者单位： | 洛阳师范学院公共体育教研部 河南洛阳 |
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| 摘 要： | 电视作为重要的驱动元素,使体育商业化得以快速发展,NBA和奥运会作为体育商业化运作的典范,以其巨额收益让人们看到体育商业化将成为未来国民经济新的增长点。本文针对我国体育商业化发展的现状与问题,提出了若干具有价值的发展对策。
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| 关 键 词： | 体育 商业 发展 对策 |
The Analysis and Composing of the Business of Sport in China |
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| HUANG Jian-wei.The Analysis and Composing of the Business of Sport in China[J].Journal of Changchun Teachers College,2005(11). |
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| Authors: | HUANG Jian-wei |
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| Abstract: | As a important driving factor,Tv arouses a fast development on the business of sport,as a operating example,NBA and Olympic Games will bring a enormous profit on the National economy in the future.According to the problems and situation in china,this article propose some valuable countermeasures of development. |
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| Keywords: | sport business development countermeasure |
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