| 论科技期刊的品牌建设 |
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| 引用本文： | 王秀芳.论科技期刊的品牌建设[J].科技情报开发与经济,2009,19(11). |
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| 作者姓名： | 王秀芳 |
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| 作者单位： | 山西水利发展研究中心《山西水利》编辑部,山西太原,030002 |
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| 摘 要： | 分析了科技期刊发展的现状和存在的主要问题,并有针对性地提出了加强科技期刊品牌建设的思路,强调科技期刊要在内容上有所创新,注重期刊的选题策划、栏目策划,增强编辑的营销意识,不断强化期刊的服务功能.
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| 关 键 词： | 科技期刊 品牌建设 市场营销 |
Discussion on the Brand Construction of Sci-tech Periodicals |
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| WANG Xiu-fang.Discussion on the Brand Construction of Sci-tech Periodicals[J].Sci-Tech Information Development & Economy,2009,19(11). |
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| Authors: | WANG Xiu-fang |
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| Abstract: | This paper analyzes the present situation of and problems existing in the development of sci-tech periodicals, and puts forward some corresponding ideas for strengthening the brand construction of sci-tech periodicals, and emphasizes that sci-tech periodicals must make innovation in the contents, pay attention to the subject planning and column planning, strengthen the marketing consciousness, and strengthen the service function of the periodicals. |
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| Keywords: | sci-tech periodical brand construction marketing |
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