| 我国特许经营发展的问题与对策 |
| |
| 引用本文： | 白雪梅.我国特许经营发展的问题与对策[J].科技情报开发与经济,2006,16(2):116-118. |
| |
| 作者姓名： | 白雪梅 |
| |
| 作者单位： | 山西焦煤集团公司万隆化工分公司,山西,太原,030053 |
| |
| 摘 要： | 特许经营作为一种现代市场经济规模发展的有效模式和管理模式,已成为企业发展壮大的一条必由之路。分析了中国特许经营的现状及存在的问题,提出了促进中国特许经营发展的对策,展望了特许经营在中国的发展趋势。
|
| 关 键 词： | 特许经营 知名品牌 连锁店 物流管理 市场营销 |
| 文章编号： | 1005-6033（2006）02-0116-03 |
| 收稿时间： | 2005-10-24 |
| 修稿时间： | 2005年10月24 |
The Problems in Our Country's Chartered Operation and Countermeasures |
| |
| BAI Xue-mei.The Problems in Our Country's Chartered Operation and Countermeasures[J].Sci-Tech Information Development & Economy,2006,16(2):116-118. |
| |
| Authors: | BAI Xue-mei |
| |
| Institution: | BAI Xue-mei |
| |
| Abstract: | The chartered operation,being as a kind of effective mode of the development and management of the modern market scope,has become the only way for enterprise's development and growth.This paper analyzes on the present situation of the existing problems in our country's chartered operation,puts forward some countermeasures for promoting the development of our country's chartered operation,and looks forward to the developing trend of the chartered operation in China. |
| |
| Keywords: | chartered operation famous brand chain store goods flow management marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
