| 实战为本学以致用--构筑立体多元的市场策划专业实践教学体系 |
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| 引用本文： | 郭肖华. 实战为本学以致用--构筑立体多元的市场策划专业实践教学体系[J]. 厦门理工学院学报, 2001, 9(3): 51-55 |
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| 作者姓名： | 郭肖华 |
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| 作者单位： | 鹭江职业大学社科系 |
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| 摘 要： | 市场策划专业是一个强调综合素质,突出实战技能的新兴专业.本文探索了立体式、多元化的"实战为本”在实践教学中的具体运用,对鹭大市场策划专业的实践教学体系作了较为全面的总结.
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| 关 键 词： | 市场策划 实战为本 实践教学 |
| 文章编号： | 1008-3804(2001)03-0051-05 |
| 修稿时间： | 2001-03-16 |
A Real Work Oriented Te aching and Training System for the Marketing Program |
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| GUO Xiao hua. A Real Work Oriented Te aching and Training System for the Marketing Program[J]. Journal of Xiamen University of Technology, 2001, 9(3): 51-55 |
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| Authors: | GUO Xiao hua |
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| Abstract: | Marketing is a new subject that requires comprehensive stuffs and actual abilities. The statement above summarizes a teaching system for the marketing department in Lujiang university that is at once multi leveled,multi aspected and real work oriented learning and practical training. |
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| Keywords: | Marketing actual situation based learning practical teaching and training |
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