品牌服装设计的文化内涵

从品牌服装文化的内涵、内容及重要性的分析入手，着重从品牌名称的确定、服装设计的个性化、店面装修风格以及产品外包装四个方面探讨文化内涵的成功体现．针对国内品牌服装设计中存在的_问题，提出了品牌服装设计必须要以文化内涵的体现为依托，同时还必须根植于本民族传统文化的土壤中不断汲取养分、保持鲜明的文化个性、长久立于不败之地．本文旨在通过分析为国内本土品牌的成功推广寻求一条值得借鉴的思路．

The culture implication of the clothing brand

From the analysis of the meaning,the content and importance of the clothing brand culture (implication),the embodiment of the culture implication was discussed from four aspects:the determination of the trand name,the individuation of the design,the decoration style of the storefront and the packing of the product.Thinking the question existed in domestic clothing brand design,the issue was put forward that the clothing brand design must rely on the expression of the culture implication,and at the same time,they should grow up in their own traditional culturb,absort the nutrient,keep vivid culture characteristic and keep in (success) all the way.By the analysis,its aim is to provide the reference ideas for the successfal extension of (the) domestic clothing brand.