| 浅析网络广告的特点、优势及发展 |
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| 引用本文： | 沈海晖.浅析网络广告的特点、优势及发展[J].南昌职业技术师范学院学报,2003(3):63-65. |
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| 作者姓名： | 沈海晖 |
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| 作者单位： | 江西科技师范学院艺术设计系,江西省南昌市,330013 |
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| 摘 要： | 随着信息产业的高速发展，以Internet为传播媒介的网络广告也出现了超常规的发展。本文对网络广告的概念及目前网络广告出现的形式进行了探讨，同时与传统的广告媒体对比分析网络广告的特点、优势，并就当前我国网络广告面临的困难提出了几点建议。
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| 关 键 词： | 信息产业 网络广告 传播媒介 出现形式 发展趋势 传统广告媒体 |
| 文章编号： | 1007-3558(2003)03-0063-03 |
| 修稿时间： | 2003年2月18日 |
Analysis of the Characteristics, Advantages and Development Of Internet Advertisement |
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| SHEN Hai-hui.Analysis of the Characteristics, Advantages and Development Of Internet Advertisement[J].Journal of Nanchang Vocational & Technical Techers' College,2003(3):63-65. |
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| Authors: | SHEN Hai-hui |
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| Abstract: | With the fast development of information enterprises, the advertisement business in the Internet media has got an unusual rapid development. This essay discusses the concept and the present forms of Internet advertisement, compares the characteristics and advantages of this media with that of traditional one, and makes several suggestions on the problems our Internet advertisement has to face at the present. |
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| Keywords: | Internet advertisement characteristics advantages development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
