| 现代传媒在体育领域中发展前景探析 |
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| 引用本文： | 曾承志,彭仁华. 现代传媒在体育领域中发展前景探析[J]. 邵阳学院学报(自然科学版), 2005, 2(4): 108-110 |
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| 作者姓名： | 曾承志 彭仁华 |
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| 作者单位： | 邵阳学院,体育系,湖南,邵阳,422000 |
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| 摘 要： | 阐述了报刊、电视、网络等三种主要传播媒介在体育传播领域中的发展历程，并对各自的优劣所在进行比较和分析．对未来体育传媒的发展方向和形式进行探讨．旨在达到体育运动与传播媒介形成一种优势互补和借力共赢的关系．更好地促进我国体育事业的发展．
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| 关 键 词： | 现代传媒 体育领城 发展前景 |
| 文章编号： | 1672-7010（2005）04-0108-03 |
| 收稿时间： | 2005-05-03 |
| 修稿时间： | 2005-05-03 |
An Analysis on the Development and Prospects of the Function of Modern Media in Promoting Physical Culture |
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| ZENG Cheng-zhi,PENG Ren-hua. An Analysis on the Development and Prospects of the Function of Modern Media in Promoting Physical Culture[J]. Journal of Shaoyang University(Natural Science Edition), 2005, 2(4): 108-110 |
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| Authors: | ZENG Cheng-zhi PENG Ren-hua |
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| Abstract: | This paper discussed the progress of newspaper, TV and lnterter as media in promoting physical culture, and made compare and analysis of their respective advantages and weaknesses. It was also a explored the developing tendency and model of future physical culture media aimed to reach a double - win and mutual benefit between athletics and the media. And .so it can promotethe development of our physical culture. |
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| Keywords: | Modern media Promoting physical culture Development and prospects |
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