| 移动通讯产业科技合作模式的国际比较与借鉴——以韩国、日本、香港的合作模式为例 |
| |
| 引用本文： | 陈岩,张平.移动通讯产业科技合作模式的国际比较与借鉴——以韩国、日本、香港的合作模式为例[J].科学管理研究,2007,25(5). |
| |
| 作者姓名： | 陈岩 张平 |
| |
| 作者单位： | 1. 北京邮电大学,北京,100876
2. 内蒙古财经学院,内蒙古,呼和浩特,010051 |
| |
| 摘 要： | 阐述了全球移动运营商与终端厂商合作的三大主流模式,并在此基础上对三种合作模式在形成背景与成因、渠道与品牌策略、对终端厂商的控制力以及各自的优势与劣势等做了对比分析。并对国内移动运营商和终端厂商之间的合作模式提出了建议。
|
| 关 键 词： | 移动运营商 终端厂商 合作 |
International Contrast and Reference on Intra Cooperation Pattern of Mobil Telecommunication Industry——Taken Korea Japan and Hong Kong as Example |
| |
| Chen Yan,Zhang Ping.International Contrast and Reference on Intra Cooperation Pattern of Mobil Telecommunication Industry——Taken Korea Japan and Hong Kong as Example[J].Scientific Management Research,2007,25(5). |
| |
| Authors: | Chen Yan Zhang Ping |
| |
| Abstract: | the paper sets forth the three patterns of cooperation between mobile operator enterprises and the terminal manufacturers: the paper also introduces the cooperation between the terminal manufacturers and China Mobile and China Unicom in the recent years.Most important of all,the paper summarizes the interactions and Impacts between the operators and terminal manufacturers,andprovides constructive suggestions for the development of two sides. |
| |
| Keywords: | mobile operating enterprises the terminal manufacturers Cooperation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
