| 论体育产业与大学城的共生共赢 |
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| 引用本文： | 荆彩红.论体育产业与大学城的共生共赢[J].新乡学院学报(自然科学版),2011,28(1):76-78. |
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| 作者姓名： | 荆彩红 |
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| 作者单位： | 新乡学院,体育系,河南,新乡,453003 |
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| 摘 要： | 讨论了大学城与体育产业共赢路径,认为依赖场馆优势,开发市场;根据产业市场构建学科;引导消费群体,多元开发。认为当前大学城体育产业缺乏集约化、科学化和统筹化。
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| 关 键 词： | 体育产业 大学城 共生共赢 |
Analysis on the Coexistence and Win-win between Sports Industry and University City |
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| Authors: | JING Cai-hong |
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| Institution: | JING Cai-hong(Department of Physical Education,Xinxiang University,Xinxiang 453003,China) |
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| Abstract: | There existed a symbiosis of needs;city university city and the sports industry＇s win provides the field,and pointed out that the current University City Sports industry is not intensive,scientific and co-ordination and discusses the development of University City,the sports industry path.It depended venues and exploited the market;according to industry market,built discipline;lead consumer groups,multiple development. |
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| Keywords: | sports industry University City symbiotic win-win situation |
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