| 试析品牌认知的心理机制及营销对策 |
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| 引用本文： | 陈宏.试析品牌认知的心理机制及营销对策[J].长春师范学院学报,2002(5). |
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| 作者姓名： | 陈宏 |
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| 作者单位： | 东北师范大学心理学系 吉林长春 |
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| 摘 要： | 本文从心理学角度对消费者品牌认知心理机制加以分析 ,揭示品牌建设具有层级意义 ,提出了符合消费者心理特点的营销对策
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| 关 键 词： | 品牌认知 心理机制 营销策略 |
The Cognitive Analysis of Psychological Mechanism about Brand-perceiving and the Promotive Strategy |
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| CHEN Hong.The Cognitive Analysis of Psychological Mechanism about Brand-perceiving and the Promotive Strategy[J].Journal of Changchun Teachers College,2002(5). |
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| Authors: | CHEN Hong |
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| Abstract: | This article will analyse the consumers'brand perceiving psychological mechanism in psychology,and reveal the significance of layer level during the brand establishing,and put forword the promotive strategy according to the psychological characteristic of consumers. |
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| Keywords: | brand perceiving psychological mechanism promotive strategy |
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