略论精神产品双效益的结合问题

精神产品的社会效益同经济效益完全可以和谐地统一起来.要想在出版书报刊中实现两种效益的结合,需在全局上做出整体规划;有关部门既能生产优质的精神产品,又能实现精神产品的市场运作;实现两个效益要经过编辑出版部门这个枢纽和中介的作用才能最终完成.

On the Social and Financial Effects of Spiritual Product

Spiritual products are able to produce both social effect and financial effect simultaneously. In order to achieve both of them in publishing, a complete and whole plan should be made so that the concerned units can produce quality spiritual products and can also sell well in market. The realization of the producing and marketing of spiritual products involves the pivotal role and medium function of the editing and publishing unit.