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经济型酒店顾客期望管理途径初探
引用本文:郭倩倩. 经济型酒店顾客期望管理途径初探[J]. 韶关学院学报, 2007, 28(10): 123-125
作者姓名:郭倩倩
作者单位:韶关学院,旅游系,广东,韶关,512005
摘    要:在中国,经济型酒店间的竞争越来越激烈。只有获得顾客满意的企业才能够在竞争中取得胜利,而对顾客期望进行有效管理是获得顾客满意的基本途径。

关 键 词:经济型酒店  顾客期望  管理
文章编号:1007-5348(2007)10-0123-03
修稿时间:2007-08-20

Ways of Customer''''s Expectation Management in Economical Hotels
GUO Qian-qian. Ways of Customer''''s Expectation Management in Economical Hotels[J]. Journal of Shaoguan University(Social Science Edition), 2007, 28(10): 123-125
Authors:GUO Qian-qian
Affiliation:Department of Tourism, Shaoguan University, Shaoguan 512005, Guangdong, China
Abstract:The competition among economical hotels becomes more and more acute. The one who can win the customer' s satisfaction will be succeed. To manage the customer' s expectation is a good way to get their satisfaction. Some basic ways to manage the customer's expectation effectively are explored in this article.
Keywords:economical hotel   customer expectation   management
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