| 内部营销的模糊评价及其管理对策研究 |
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| 引用本文： | 李春明.内部营销的模糊评价及其管理对策研究[J].齐齐哈尔大学学报(自然科学版),2006,22(4):74-78. |
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| 作者姓名： | 李春明 |
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| 作者单位： | 大庆石油学院,黑龙江,大庆,163318 |
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| 摘 要： | 随着经济的发展,企业为适应时代发展的步伐,越来越意识到内部营销的重要。本文首先对内部营销进行了简要的介绍,并在此基础上应用模糊数学中的综合判断方法,对内部营销进行整体的判断;最后是对所研究出的关键要素所产生问题的总结和对策分析。
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| 关 键 词： | 内部营销 模糊评价 管理对策 |
| 文章编号： | 1007-984X(2006)04-0074-05 |
| 收稿时间： | 2005-12-23 |
| 修稿时间： | 2005年12月23 |
Management countermeasure and fuzzy judgement on internal marketing |
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| LI Chun-ming.Management countermeasure and fuzzy judgement on internal marketing[J].Journal of Qiqihar University(Natural Science Edition),2006,22(4):74-78. |
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| Authors: | LI Chun-ming |
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| Institution: | DaqingPetruletum Institute, Heilognjing Daqing 163318, China |
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| Abstract: | Along with the economical development,the enterprise for the adaption time development step,more and more realizes the internal marketing the unimportance.This article has first carried on the brief introduction to the internal marketing,and applies in the fuzzy mathematics in this foundation the synthetic judgment method,carries on the whole to internal marketing the judgment;Finally is to the essential essential factor which studies has the question summary and the countermeasure analysis. |
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| Keywords: | Internal marketing fuzzy appraisal management countermeasure |
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