| 计及产品需求弹性与成本的调价策略分析 |
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| 引用本文： | 赵道致,张进昌. 计及产品需求弹性与成本的调价策略分析[J]. 天津理工大学学报, 1996, 0(4) |
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| 作者姓名： | 赵道致 张进昌 |
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| 作者单位： | 天津理工学院管理工程系(赵道致)，天津财经学院财政系(张进昌) |
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| 摘 要： | 企业经营的主要目的之一在于追求利润，利润的计算是用销售收入减去成本，而销售收入又与价格及其改变和产品的需求弹性相关．在以往的微观经济理论和市场营销理论中，只研究了销售收入与价格改变和产品需求弹性的关系［１，２］．文［３］阐述了产品价格与需求弹性对企业利润的影响．在此基础上，本文进一步提出了考虑到成本变化及需求弹性的价格策略模型
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| 关 键 词： | 价格策略 弹性分析 决策分析 经营管理 |
THE ANALYSIS OF PRICE STRATEGY CONSIDERED THE ELASTICITY OF PRODUCT DEMAND AND PRODUCTION COST |
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| Zhao Daozhi Zhang Jinchang. THE ANALYSIS OF PRICE STRATEGY CONSIDERED THE ELASTICITY OF PRODUCT DEMAND AND PRODUCTION COST[J]. Journal of Tianjin University of Technology, 1996, 0(4) |
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| Authors: | Zhao Daozhi Zhang Jinchang |
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| Affiliation: | Zhao Daozhi Zhang Jinchang |
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| Abstract: | One of the main target of business operation is to gain profit.The profit is equal to sales income minus production cost,and sales income is related with product price,price changing and elasticity of demand.In the past,the relationship between sales income and price change and product demand elasticity has been studied in micro-economics and marketing theory.Paperexpounded the influence of product price and demand elasticity on business profit. On the basis of it,this paper proposes a strategic model of price considered the change of production cost and product demand elasticity. |
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| Keywords: | pricing strategy elasticity analysis decision makinging analysis operation management. |
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